Urban Outfitters Speeds Turnaround Time on Orders with 60% Rise in Distribution Efficiency

Retailer Reaps Significant Return from Supply Chain Strategy, Including Increased Productivity and Visibility and Lower Labor Costs

ATLANTA (January 15, 2007) –

It has not quite been a year since Urban Outfitters implemented the Supply Chain Solutions of leading supply chain solutions provider, Manhattan Associates, Inc. (NASDAQ: MANH), but the innovative specialty retailer has already seen significant returns on its investment. It has increased productivity, visibility and product flow in its supply chain and improved collaboration with trading partners. Since implementation, Urban Outfitters has experienced

* 35% reduction in total headcount;
* 80% reduction in manifesting and invoicing processes;
* 60% rise in putaway efficiency; and
* 66% reduction in turn time through receiving, from 3 days to less than 24 hours

Urban Outfitters delivers unique shopping experiences to highly-defined customer niches through its Urban Outfitters, Anthropologie and Free People brands. Each brand has its own retail stores, catalogs and Web sites for distinct collections of fashion apparel, accessories and home goods. The Free People brand also has a wholesale division , which distributes domestically and internationally to more than 1,000 department and specialty stores.

“Delivering compelling brands that emphasize creativity and connect with our customers is at the core of our message and the reason for our success,” said Ken McKinney, director of distribution, Urban Outfitters. “To keep pace with our increasing volumes and planned growth, Urban Outfitters is transforming its supply chain-and Manhattan Associates has the quality people and industry expertise to take our distribution to the next level. Its Supply Chain Solutions have scalability and depth of functionality that will support the future growth and climbing volumes of our retail, direct and wholesale divisions.”

The project began with the implementation of Manhattan Associates’ Warehouse Management and Performance Management solutions for Urban Outfitters’ direct channel facility in Trenton, S.C. to support the channel’s present and projected growth. The solutions proved ideal, not only helping to improve the facility’s distribution processes and supporting the direct channel’s high volumes of small orders but integrating with Urban Outfitters’ existing technologies as well. The company used Performance Management’s dashboard view and detailed reports to measure and analyze supply chain performance.

“We had no idea how valuable the Performance Management solution’s analysis and report capabilities would be to our business,” said McKinney. “The direct channel implementation was a great success, and we plan to continue rolling out to our other channels. We consider Manhattan Associates a trusted partner, and one that will continue to be the solutions provider of choice for our supply chain needs.”

“Manhattan Associates’ solutions are designed to increase supply chain efficiency, simplify integration and help companies best utilize the assets they already have,” said Jeff Mitchell, Manhattan Associates’ executive vice president, Americas. “By providing greater productivity and savings in a company’s supply chain processes, we can add value to its business strategy and play a significant role in helping increase revenue and market share.”
About Urban Outfitters, Inc.

Urban Outfitters, Inc. (NASDAQ:URBN), is an innovative specialty retailer and wholesaler which offers a variety of lifestyle merchandise to highly defined customer niches through Urban Retail stores in the United States, Canada, and Europe; an Urban catalog and web site (www.urbanoutfitters.com); through Anthropologie stores in the United States; an Anthropologie catalog and web site (www.anthropologie.com); and Free People, the Company’s wholesale division, which sells its product to approximately 1,100 specialty stores, department stores and catalogs, as well as through Free People stores and web site (www.freepeople.com). The wholesale division sells its products under two labels: Free People and bdg.
About Manhattan Associates, Inc.

Manhattan AssociatesĀ® is a leading supply chain solutions provider. The company’s supply chain planning, supply chain execution, business intelligence and business process platform capabilities enable its more than 1200 customers worldwide to enhance profitability, performance and competitive advantage. For more information, please visit www.manh.com.

Source: Manhattan Associates

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