Tween Brands Boosts Productivity 25% with Dematic and Manhattan Associates Solutions

Focused Teams and Adherence to Methodology Ensure a Go Live So Smooth it was Barely Noticed

ATLANTA (January 08, 2007) –

When apparel retailer Tween Brands Inc. decided to overhaul its fulfillment processes, it chose solutions from Dematic Corp., world’s leading supplier of logistics automation solutions, systems and service, and leading supply chain solutions provider Manhattan Associates, Inc. (NASDAQ: MANH). With just four months between its busiest peak seasons in which to implement the new supply chain processes, the company chose to install Dematic’s Put-to-Light fulfillment system and upgrade Manhattan Associates’ Warehouse Management solution simultaneously. Completing the project on schedule and under budget, Tween Brands Inc. has increased productivity 25% and achieved more than 99.9% accuracy in order fulfillment.

“The actual go live was a non-event,” shared Carol Brouillette, manager of special projects at Tween Brands, which retails girls’ apparel and accessories from almost 700 storesincluding 573 Limited Too and 154 Justiceas well as directly to consumers through its Web site and catalogs. “We assigned a focused internal project team and strictly adhered to the structured upgrade methodology provided to us by Manhattan Associates.”

Tween Brands inherited Manhattan Associates’ Warehouse Management solution from its days as a division of Limited Brands. The company chose to upgrade the solution and implement a new put-to-light fulfillment system from Dematic at the same time in order to take advantage of the two companies’ six-year alliance and the integration available between their two solutions.

“We succeeded by first defining what we wanted to get from the implementation and then sticking to the plan,” said Brouillette. “We scheduled the project at a time that would least impact business, and we stuck to the timeline. We followed Manhattan Associates’ implementation methodology to the letter, and it helped ensure that we covered all important steps. The upgrade of the Warehouse Management solution went live and, two weeks later, the Dematic Put-to-Light system went live. There was no negative impact whatsoever on production.”

The new supply chain processes deliver time and labor savings that help Tween Brands move product from receiving to stores within 1 to 4 business days, depending on where stores are located in the country. Incoming goods are either cross docked by Manhattan Associates’ solution or sent into Dematic’s Put-to-Light system. Almost 60 percent are ready to ship out again within 24 hours.

“Dematic’s Put to Light system offers companies like Tween Brands a greater range of process control, increased order fulfillment efficiency and improved access to operator metrics,” said George Feigley, manager IT logistics for Dematic. “Using Put to Light for a Put to Store application is ideal for Tween Brands since order fulfillment is performed on a regular schedule with many of the same items sent to all or a majority of the stores. The combination of Dematic and Manhattan Associates make for a powerful logistics solution for Tween Brands.”

“Tween Brands’ risk in implementing our joint solution was, in the end, a very low risk,” said Jeff Mitchell, Manhattan Associates’ executive vice president, Americas. “This is due to the solution integration, expertise and proven performance of its main players. The main focus of the Manhattan Associates-Dematic alliance is on collaborating closely to develop integrated, best-of-breed solutions and services that help our customers succeed in their business strategies.”
About Tween Brands, Inc.

Tween Brands, Inc., (NYSE:TWB) is a leading specialty retailer for tween (ages 7 to 14) girls. At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween girls. Limited Too currently operates over 570 stores in 46 states and Puerto Rico, and has a select number of international franchised stores. Limited Too publishes a catalog coinciding with key tween shopping times throughout the year and conducts e-commerce on its Web site,

Justice is the company’s newer specialty retail concept for tween girls, offering moderately-priced sportswear, key accessories and lifestyle items to conscious customers predominantly in off-the-mall store sites. Justice currently operates 154 stores across the United States, the locations of which can be found on their Web site,
About Manhattan Associates, Inc.

Manhattan Associates┬« is a leading supply chain solutions provider. The company’s supply chain planning, supply chain execution, business intelligence and business process platform capabilities enable its more than 1200 customers worldwide to enhance profitability, performance and competitive advantage. For more information, please visit

Source: Manhattan Associates