Mulberry Bags Manhattan SCALE

UK luxury brand improves efficiency with IT-enabled warehouse

LONDON and ATLANTA (April 12, 2010) –

Global supply chain optimization provider, Manhattan Associates, Inc. (NASDAQ: MANH), today announced that Mulberry has successfully deployed Manhattan SCALE(TM): Supply Chain Architected for Logistics Execution at its distribution center in Chilcompton, Somerset. This has resulted in improved inventory control, more efficient picking and better utilisation of warehouse space.

Mulberry has gained worldwide acclaim for highly-crafted fine leather goods including bags and shoes and is committed to retaining and investing in its UK factory. In spite of the recession, the brand has recently seen a marked uplift in demand. To cope with the increase in demand, and to manage multi-channel orders, Mulberry needed to switch from a manual paper-based system to a technology driven approach to warehouse management.

“Following the deployment of Manhattan’s system we have a much more efficient warehouse. Over the Christmas period we were able to employ temporary staff to fulfil Internet orders for the first time because the training of staff on the technology-supported picking process took just 15 minutes rather than the four months it took previously in the manual environment. Without Manhattan we simply would not have been able to process anywhere close to the quantity of orders we were able to fulfil. Looking ahead, we have forecast that by this time next year we will have doubled the amount of goods relative to what we are processing at the DC today. We would not be able to handle this growth without the new software,” explained Richard Cunningham, IT Director for Mulberry.

According to Humphrey Henry, Warehouse Manager at the Chilcompton DC, “New stock arrives quarterly and each SKU is allocated to a pre-defined bay. Under our old system, the early arrival of a large order might mean that a bay would sit empty until the next quarterly delivery or be filled with a product that arrived out of sequence. We were suffering problems with stock location, wasted space and an overall lack of visibility.”

“Switching to an automated process unlocks valuable information. This enables operational managers to make more informed decisions about inventory and to better utilise labour,” said Steve Smith, senior vice president EMEA, Manhattan Associates. “It is a privilege to be associated with a quality brand that is so committed to British manufacturing. As Mulberry continues to expand, we are delighted to be providing a solution which is sufficiently flexible to cope with the peaks in customer demand that Mulberry typically sees each season and that can handle the rapidly growing demand for products Mulberry is seeing across an increasing number of channels.”

Mulberry plans to fully integrate Manhattan SCALE with its host system, in order to achieve the automation of all processes including the closing of orders and invoicing.

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About Mulberry

Mulberry was established in 1971 with modest roots in Somerset, England and on the shelves of the London fashion Emporium, Biba.

Mulberry is proud to be the only British luxury brand retaining and investing in its UK factory. In 2006, mulberry launched an apprenticeship scheme in the UK factory, sustaining a way of working that has lasted generations and providing skills, training, and employment for the local community. For more information, please visit
About Manhattan Associates, Inc.

Manhattan AssociatesĀ® continues to deliver on its 20-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimisation core to their strategic market leadership. The company’s supply chain innovations include: Manhattan SCOPEĀ®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organisations optimise their supply chains from planning through execution; Manhattan SCALE(TM), a portfolio of distribution management and transportation management solutions built on Microsoft.NET technology; and Manhattan Carrier(TM), a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit

Source: Manhattan Associates