Manhattan SCOPE Helps Cabela’s Master Multi-Channel Business Strategy

Global supply chain optimization provider Manhattan Associates, Inc. (NASDAQ: MANH) is providing supply chain solutions to support CabelaĆ¢??s, Inc. present a seamless, high-quality customer experience across all selling channels; stores, catalog and Web.

Atlanta and National Retail Federation Conference, New York (January 15, 2008) –

Global supply chain optimization provider Manhattan Associates, Inc. (NASDAQ: MANH) is providing supply chain solutions to support Cabela’s, Inc. present a seamless, high-quality customer experience across all selling channels; stores, catalog and Web.

Cabela’s is the largest direct marketer in the United States and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. The company offers products through retail stores, catalogs and online channels, generating complex supply chain needs related to providing consistent, customer-centric service across all channels — in a profitable way.

“SCOPE provides an array of applications that enables Cabela’s to address very targeted distribution and customer service needs. These solutions also work together to synthesize workflows, data and events across the supply chain to improve operations and results,’ said Jeff Mitchell, executive vice-president, Manhattan Associates. “SCOPE helps companies optimize supply chain operations in a multi-channel environment to achieve two goals that might seem to conflict — reduce inventory levels and have product available when and where customers want it, so that people are satisfied and revenues improve.”

Cabela’s has implemented Manhattan’s Warehouse Management, Replenishment and Assortment Planning solutions in three distribution centers, with plans to implement Slotting Optimization in 2008. Cabela’s also has implemented Warehouse Management in each of its 26 retail stores across the country, managing replenishment of goods from storeroom to storefront. This combination of solutions enables Cabela’s to integrate business processes and supporting technologies, centralize common functions, and simultaneously accommodate the unique attributes and demands of each individual sales channel.

“Manhattan helps us address our multi-channel strategy by ensuring efficient and optimal utilization of people, systems and operating capital to meet the needs of our diverse customer base — whose preferences vary by geographic region, sporting season and skill level,” said Chuck Carstens, chief information officer, Cabela’s. “Manhattan’s solution allowed us to centralize distribution functions where appropriate to gain efficiencies, and also honored the diversity of our channels to leverage distribution centers strategically to meet customer expectations that drive repeat sales.”

SCOPE optimizes supply chains holistically by offering unrivaled predictive technologies based on the most advanced science in the industry. With a common supply chain process platform, visibility, intelligence and adaptive functionality, SCOPE unites people, information and processes throughout the supply chain to improve performance across the enterprise.
About Cabela’s Inc.

Cabela’s Incorporated, headquartered in Sidney, Nebraska, Cabela’s is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s well-established direct business and its growing number of retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program.
About Manhattan Associates, Inc.

Manhattan Associates continues to deliver on its 17 year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. Manhattan SCOPE(TM) is a portfolio of software solutions and technology that helps organizations optimize their supply chains from planning through execution. SCOPE’s Supply Chain Process Platform provides the foundation for five Supply Chain Solution Suites: Planning and Forecasting, Inventory Optimization, Order Lifecycle Management, Transportation Lifecycle Management and Distribution Management. Visibility, Event Management and Supply Chain Intelligence Platform Applications inform all Solution Suites, while X-Suite Solutions combine solutions or their components to address specific supply chain challenges. For more information, please visit www.manh.com.

Source: Manhattan Associates

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